About ME
Background
I have accumulated over 14 years of experience in the premium and luxury goods and consulting industries, during which I effectively led strategy, marketing and change management initiatives for esteemed industry leaders such as LVMH, Selfridges Group and Farfetch.
My portfolio encompasses renowned fashion brands like Chanel, LVMH Group and Printemps, as well as a diverse range of small to medium-sized brands.
Throughout my career, I have operated in six countries and overseen projects in key luxury markets across NORAM, APAC and EMEA. This extensive experience has provided me with a profound understanding of global customer dynamics, particularly within the U/HNWI range and the Fashion, Beauty and Lifestyle sectors.
Expertise
I offer a unique blend of expertise in the Premium & Luxury markets, coupled with a deep understanding of end customers and an entrepreneurial mindset. My holistic perspective focuses on the Fashion, Beauty & Lifestyle sectors. Drawing on extensive experience, I employ innovative approaches, leveraging unique data, proprietary models, and cutting-edge market analysis to identify value creation opportunities.
With comprehensive cross-functional expertise in operations, analytics, finance, and product, I empower teams to seize strategic growth opportunities. I consider all aspects of the business environment, ensuring an effective operational approach. My adeptness at leveraging technology further enhances our ability to make a real impact.
My consulting approach is tailored to your specific needs, prioritizing alignment with your goals. Through meticulous consideration of professional objectives, I ensure effectiveness and positive business trajectories. Backed by a successful track record and specialized market intelligence, I am committed to driving transformative growth and fostering innovation for your business.
"I believe that the strategy and value of a premium or luxury brand goes beyond the product being purchased; value is added at every touchpoint..."
"...Specifically for the luxury sector, more weight needs to be placed on the long-term brand image than the immediate short-term financial viability of an idea, a challenge I love to take on."
Credentials
I am a graduate of Ivey Business School (HBA) and received my MBA and Luxury Business Management Certificate (in Partnership with LVMH) from SDA Bocconi.
My passion for the luxury business goes beyond my education and work experience. I am an avid researcher and author of a number of award-winning business cases on the luxury industry . With a deep understanding of global customer dynamics, I am well-equipped to provide valuable insights and strategies for your luxury brand.
Advisory Partnerships
I am involved as an Advisor with Vroom Ventures, an exclusive invitation-only fundraising event featuring some of the most promising sustainability-focused start-ups from across the globe.
In addition, I am a Mentor and Advisor at the Fashion Technology Accelerator. Based in Milan, it is a leading fashion technology accelerator for early-stage startups.
Some of my past work experience includes work with or for:
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