About Me

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I bring over 15 years of international experience in the luxury sector. Throughout my career, I have held leadership and advisory roles across global brands, retailers, technology companies and cultural organizations, working with and for organizations including LVMH, Selfridges Group, Farfetch and numerous medium sized, small and emerging companies.

Having delivered projects across Europe, North America, APAC and the Middle East, I bring a global perspective combined with a practical, execution-focused approach.

My expertise sits at the intersection of luxury, retail, technology and customer experience. I advise luxury and premium fashion, beauty, retail and design organizations on strategy, customer experience, AI, digital innovation and commercial growth, helping businesses identify opportunities that create long-term value and measurable commercial impact.

Drawing on experience across global brands, retailers, cultural organizations, technology companies, and academia, I bring a cross-sector perspective that enables me to bridge strategic vision with practical execution. Alongside advising brands directly, I collaborate with carefully selected technology partners, helping organizations evaluate and implement solutions that enhance customer engagement, operational efficiency and business performance.

I combine strategic thinking with hands-on execution, partnering with organizations ranging from global enterprises to emerging ventures. Every engagement is designed to deliver measurable commercial impact while preserving the distinctive qualities that define luxury and premium brands.